Unlike many nonprofits that focus on specific groups directly affected by a cause, Gray for Glioblastoma targets everyone. This approach recognizes the importance of not only engaging younger generations in philanthropy and raising awareness but also designing and marketing products to appeal to everyone. This broadens the reach and makes the cause more relatable and accessible to a wider audience. While Gray for Glioblastoma has traditional merchandise options, we also introduced a line of trendy apparel and accessories that appeal to Gen Z's sense of style such as matching sweat sets and trucker hats. Another example is Gray for Glioblastoma's "Shop to Support" initiative, which involves selling everyday products that anyone might use. These products are designed with broad appeal, so they fit seamlessly into anyone's daily life, regardless of whether they have a personal connection to brain cancer.